Is the warm market dead?

Believe or not there are still leaders out there in every business that are telling you that you need to work your warm market as your main method. I would never teach my team members in Global Resorts Network to do this as their primary marketing method. Don’t get me wrong I’m not saying don’t go talk to your warm market about your business. To me it just doesn’t make sense to make that your primary method of growing your business.

To call your self a business and then you make your primary marketing solely your friends, family neighbors people you meet at boarders is such a contradiction. First of all what major company do you know uses only one form of marketing? No successful business limits them self to only one strategy for growth. On top of that they don’t build their entire business just selling to there friends family and people they meet. Its absolutely ludicrous when you put it into perspective. Does Steve jobs friends and family own and buy apple product I’m sure and I’m sure he talks to them about them too but they are not the only people he sells to. If you are going to get serious about running your Global Resorts Network business or any business doesn’t it make sense to look at and learn from the people before you who have built multi million dollar businesses?

It’s crazy to me to think that there are other Global Resorts Network leaders out there all over the place teaching there team that all they need to do is make a list of 100 people and they will be successful.. and what’s even more crazy is that people are actually buying it.

Ok lets forget for a second that the idea of only one method and a bad one at that is just a bad way to try and build a long lasting successful business. Who honestly wants to spend every seconded of there free time hounding everyone they know about Global Resorts Network until they don’t have any more friends or family. I mean seriously this is a great way to scare off a lot of people that you are close to in your life.

So hopefully we are all in agreement that if you really want to grow you need to implement multiple strategies to really succeed in this industry. Now this brings up the question what other ways are there to drive traffic for my Global Resorts Network business or my home business? This is were you need to start learning marketing. That is why its called network marketing. To Find success it is required that you learn how to network and how to market.

There are a lot of really great methods of marketing out there and I will talk about each one individually later but it is important for you to research each one and find what you like the best and even more importantly what works the best for you. The more people you can get in front of about Global Resorts Network everyday the better off you are going to be.

Here are just some of the different marketing methods out there that have proven effective in driving traffic to your page and getting prospects to requests that you call them.adwords, videos on youtube, direct mail, voice broadcasting, email marketing, calling leads from a lead company and search engine optimization.

Really dig in and research each one of these different marketing methods and start implementing these techniques, create a marketing plan and watch your Global Resorts Network business take off.

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Getting Creative

My journey in the home business industry has certainly been a emotional one. It has also been one of the best learning experience in all aspects of my life. Talk about character defining. With Global Resorts Network I signed up 11 people personally in my first two months but that’s because I have learned the process and it doesn’t happen over night. Its funny how ours egos operate we are so full of our self’s sometimes that we think the world is out to get us that we are the only ones with our problems.

Well I have come to realize that everything I have been through to get where I am someone else has been through that as well. Everything that I think is holding me back the people before me that have gone further than me thought was holding them back as well. We get so caught up in the right now that we forget that there is a process. This is why you have to learn to be solution mined. Stop making up excusing for why are you failing and start asking questions. If you learn to ask your self the right questions than you can find the right answers. Global Resorts Network is just a vehicle its not the end all solution. You have to learn how to drive it.

You will come to cross roads where you will be forced to make decisions I came to those cross roads a little over a year ago when I was in Coastal Vacations. I stated to do really well and quit my job. I got my bills up to about 5k a month had a nice house car ect. You know the deal. I loved working full time at home. There was no doubt that I was meant to be a entrepreneur. I hate being told what to do, when to do it, you get the point. Anyways I came to a point where I hit a dry spell. I don’t know why. Maybe I got to comfortable and started being lazy. Maybe it was the time of the year. What ever it was I started to run out of money and I started run out of it fast.

The problem was that I didn’t have money to advertise and pay my bills. Since I wasn’t advertising I didn’t have any prospects to talk to since I didn’t have prospects to talk to I wasn’t making any sales. I think you get the picture and can see the catch 22 I was in. It wasn’t good. To Be honest I was terrified the last thing I ever wanted to do was get a job. They are not that bad until you don’t have to go to them any more. Its kind of like you don’t think you need a cell phone until you have one for a wile now you can leave home with out it. For me getting another job was not a option.

No on the outside it seemed like there was no hope at all. You have to have money to make money right and I didn’t have any money coming in and a lot going out. I wasn’t going back to a job. So I started to get creative. I started to think of some ways that would cost me a lot of money that I could still drive traffic and create leads. This is when
I started making videos and adding friends on myspace. I developed a whole system to do it like no one else was doing it. I was also getting results like no one else was getting results. I started networking with guys like Steve Isser that were experts at this kind of guerilla marketing and making a ton of money doing. There are so many no traditional ways that you can drive traffic.

Here is the catch. It was not as steady as my traditional advertising and took a lot more work. The thing is though that I was making money again and with the money I started making I put it back into advertising and got my business jump started again.

The point that I am trying to make is not to brag or toote my own horn but to stress the importance of determination. How bad do you want it? If you don’t want it bad enough someone else does and they will get it. So why delay the inevitable just go back and get a job now. If you are determined and always in search for the solution and not focused on the problem you will do very well in this industry. When you come to a cross roads don’t do what everyone else is doing. Don’t follow the crowd like sheep. That’s what employees do. Start thinking of creative ways that you can do it better for less. That’s were the greats are made.

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Don’t enable teach

When you start building your business be it Global Resorts Network or any home business for that matter that requires you to build a team to succeed. its extremely important to train your team members the right way and to lay the down the rules up front. One thing that a lot of people that are new to this industry get confused it helping and enabling or doing stuff for there team mates. In the long run they are not only hurting them self’s they are hurting there team mates as well.

Just a little side note that is a little off topic the business that I build is Global Resorts Network so when you are reading this entry or any of my later entry you will see me refer to Global Resorts Network or a lot. That doesn’t mean that that you have to be in GRN for this to be true to you. Everything I talk about will apply to any one that is working a home based business and is dependant on there team to succeed if they want to succeed.

Ok now that we got that out of the way… lets continue. It is important to note that a lot of your time and energy should be spend working with your team members teaching them, encouraging them and showing them step by step what to do. Because like I mentioned before there success will be proportional to your success. That one of the great things about this industry is that you can leverage your self and have a team of people all working and achieving the same goal together. This is especially true with Global Resorts Network were you will get paid 1,000 on every sale that your team members make and 1,000 commissions on every single level. Why would you want to spend a lot of your time teaching and helping your team mates if that’s the case.

The problem with most trainers and leaders in Global Resorts Network however is that most people don’t know where to draw the line between helping and teaching and enabling and just doing things for there team mates. What you should be doing is pointing your people to places where they can find the information for them self’s instead of just setting it up for them. By learning this way they will be much more likely to retain the information and be in a better information to do the same for there future team mates.

Don’t spend your days setting up capture pages for your team mates, calling all there leads, setting up there auto responder… tell them where the e-books and tutorials are show them how to make a call. Its ok to make calls for them at first but there is a point where you need to cut them lose weather they think they are ready or not. Even better set up a system like my Global Resorts Network Success University were they can study for them self’s.

The best way they are going to learn is by amercing them self’s in to the process. Just like if you wanted to learn Spanish for example you would gain far more by moving to a Spanish speaking country where you are forced to speak Spanish than going to the local community college and learning there or even worse just having someone follow you around and translate for you.

It is ok to provide direction for your team but make sure you draw the line between teaching them and enabling them.

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Asking the right questions

It is obvious to most that to have a successful business a sale needs to take place. That means that you have to have something to sell and someone to sell it. So when people say “In our company there is no selling.” That should immediately send up a red flag. If there is nothing be sold than how are you making money? I just doesn’t make any logical sense. With Global Resorts Network we get paid $1,000 when we SELL a 3,000 membership. With that said we don’t want to be salesy either.

This is were most people get confused. People have this what seems to be almost innate perception of what sales is. When they think sales they get this picture of a shady car sales man in there head. So guy doing a sales pitch. Talking a lot. Convincing people to buy something. That is not what sales is at all. Its important not to call people about Global Resorts Network and “pitch” them.

When people tell you I don’t want to do anything that has to do with sales, they are saying that most likely people they are not 100% familiar what sales really is. To combat that we give this impression of our industry that’s its 100% automate, you don’t have to talk to anyone, no sales required. Wile this is a quick fix a band aid if you will. This is not a long term solution to building a success Global Resorts Network business. We sign up the audience that we market to. This kind of marketing attracts weak lazy minded people with a lottery ticket mentality. (I will talk more about this in a later blog.)

What we want to learn how to do and teach our team how to do is ask the right questions. If this is done right the other person will pitch them self’s and convince them self to buy your product or sign up in your business. On the first call talking to someone about Global Resorts Network you should spend 10% of the time talking and 90% of the time listening. Learn to ask questions that engage the other person in the conversation and get them to talk.

The majority of people are going to be naturally resistant to someone trying to persuade them of anyhting. We like when ideas are our own. People are much more likely to take action on there own idea rather than something you are trying to convince them of. Learn to ask questions that will make your idea there idea.

If some one asks you a question answer there question with a statement ending in a questions back to them. As Jeffery combs would say learn to become a “master asker.” For example if someone asks How long will it take for me to make money with Global Resorts Network? In stead of stumbling all over your self trying to come up with the right answer it would be far more effective to say something like this that’s a great question How long do you think it will take you to make money with Global Resorts Network? Let them do the talking.

A good sales person does not have the “gift of gab”. They have the gift of listening. Learn to really listen to what people are saying. Find there hot buttons. They will tell you what gets them excited and what is going to have to happen for a sale to take place. If you want a successful Global Resorts Network business don’t only learn to be a great asker learn to be a great listener.

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What is web 2.0 and why should you be using it?

Web 2.0 is a made up term commonly used to describe the new craze of the internet, social networks. Some examples of social networks are, Youtube, Myspace, Facebook and Dig. Blogs and podcasts are considered web 2.0 as well. Some examples of blogs are Wordpress.com squidoo.com and bloger.com and a great example of a podcasts combined with a social network is the website talkshoe.com.

So what do all the sites have to do with you and better yet how can you use them to build Global Resorts Network? Well the great thing about all of these sites is they are free to join. They are also built on a community of people. The trick to this is to not solicit and spam people asking them to look at your company. This is a ineffective method and is a complete waste of time. The best way to do this put your self out there and let the people come to you.

When doing this do not go against the grain. If you are making a profile on myspace for example don’t make a ad for Global Resorts Network. Make a actual profile and tell your story. Everyone has something that they can give something that makes them unique from everyone else out there. Make sure that you give content give people a example of the kind of training and everything that you are going to do for them if they join with you.

However use caution if you do this the wrong way it can actually hurt you. There are people that create videos or make profiles and write articles that try way to hard and they end up coming across as fake. Also make sure that you keep your content short and sweet people have very low attention spans if it’s a video keep it around 3 minutes or less. Get to the point don’t drag it out. Be your self be enthusiastic and most importantly be honest.

When you are sharing try to stick to content that what most people really want. When searching the internet people are looking for valuable information for the most part. Try to align with that goal in mind and provide good quality content. If you are new there is still plenty of stuff you can talk about. Talk about your system and what you are learning. Compare the Global Resorts Membership with Travelocity Expedia Orbitz. If you had a bad day calling leads share it people can relate where ever you are in the process you have valuable information to share. Get creative and find it.

The best part of all of this is that if you do it right and blanket the internet with good quality content people will find you and the will call you. If you get to the point where you have a TON of feelers out there. Its not going to happen over night it takes a lot of time. However if you get to that point you phone will start ringing off the hook all day with people calling you. I hardly ever pick up the phone any more and dial. Its not to say that im apposed to it. If I have down time I will most certainly be proactive. It should be your goal to get you self to that point. There is nothing better than having people call you.

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Trial Closing

A famous acronym in sales is ABC. It stands for always be closing. Throughout the entire process of talking to you a prospect about Global Resorts Network you should be asking trail closing questions. A trail closing question is a question that you ask to check the other persons “temperature” to find out where they are in buying process.

The are several reasons that it’s important to asking trial closing questions. They help get your prospect into the mind frame that you are going to be to be asking them to buy the Global Resorts Network membership. So when the question comes up later there is no surprise and they will be more likely to prepare them self to make a decision. It Also helps you know how close you are to the sale and when the time is right to ask for the sale. Another great thing about trial closing questions is they helps you to feel more comfortable asking for the sale because if you are asking the right questions you should know the answer before you bring it up.

Here is a great example of a trial closing question. “On a scale of one to ten, ten being the highest where do you would you put your self at getting started with Global Resorts Network,?” If they say something lower that ten you can say “Great what would it take to get you to a ten?” This will give you a good idea of what you are going to have to show or ask them to make the sale happen. If they say ten than it might be a good Idea to go ahead and ask “how would you like to pay”

When you first join Global Resorts Network if you have not prior sales experience trail closing will not feel natural. In fact it will probably make you a little un comfortable. However if you make it a habit, the more that you ask trail closing questions the more natural they will become unil you get to the point where you are completely un aware that you are even asking them. Like with anything trail closing takes practice. Start making a conscious effort to have one objective to ask them through out the entire sales process with each new prospect. Keep your main goal in mind at all times, to bring in a new team member to global resorts network and or sell a membership. Remember always be closing.

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